The Art of Identity, by Mark Rowden includes a number of useful points in regards to helping construct an identity.
Rowden deems identity to be how companies/clients wish to be seen, or want to be. An identity sporns from your core beliefs, as well as depicting who you are and where you're going, by means of deliberate messages. It can be in a tangible or intangible form too. Tangible, for example, being the quality goods you make, whilst intangible could be the polite and friendly business manner you adopt or your good will.
He notes that being seen to be different seperates your personal identity from that of others, difference attracts people, motivates them to pay attention - 'we are drawn to difference, it attracts out attention'. Consequently, Rowden says you need to have real confidence in your beliefs, so to defend your values when questioned. These values, as a result, need to be prioritisied for communication, so to ensure maximum effectiveness of your identity.
Another point the author makes is that assuming a logo to be identity is a shallow assumption. This visual side, although creating the main impression, is in fact only part of the overall image. Written and spoken categories also form the parts of identity.
Rowden deems identity to be how companies/clients wish to be seen, or want to be. An identity sporns from your core beliefs, as well as depicting who you are and where you're going, by means of deliberate messages. It can be in a tangible or intangible form too. Tangible, for example, being the quality goods you make, whilst intangible could be the polite and friendly business manner you adopt or your good will.
He notes that being seen to be different seperates your personal identity from that of others, difference attracts people, motivates them to pay attention - 'we are drawn to difference, it attracts out attention'. Consequently, Rowden says you need to have real confidence in your beliefs, so to defend your values when questioned. These values, as a result, need to be prioritisied for communication, so to ensure maximum effectiveness of your identity.
Another point the author makes is that assuming a logo to be identity is a shallow assumption. This visual side, although creating the main impression, is in fact only part of the overall image. Written and spoken categories also form the parts of identity.
It'll be proficient to reference and use such ideas when constructing my identity. In the least, when evaluating I could try to measure how close my work mirrors such pointers, thereby helping to indicate the effectiveness of what I've made.
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