Firstly, it appears that an array of terms have been used online to create a witty title for foot health practitioners. This though seems to be as far as they go. They then don't reference it in their visual imagery - perhaps because they don't have the capabilities to?
This contemporary web design stands out a mile compared with the other sites I've seen.
What's interesting is that the whole site is done in Flash, yet it is only this banner at the start that wipes on. This could be easily remedied - just having the header as a Flash banner and the rest CSS would have be manageable.
Being totally Flash obviously has repercussions. For the designer at least, it would have made an easy job, the layout would have been really simple to implement and get to render across the browsers. However, for search engines, the text that helps feed them would be non existent.
What is also interesting is that Heelings hasn't gone for a website but instead a webcard - a one page site with all the information housed there.
This isn't instantly recognisable, as the services at the bottom I expected to be able to click and explore further. Utilising the one page effectively therefore would be a priority. However, the grouping of content is a little odd. For instance, the practitioners photograph doesn't come alongside his "Quick Word' introduction.
Instead, it sits aside services.
The heading banner features a nice photograph of a foot being massaged, yet the strap line does nothing more than state 'Welcome to the Heelings Foot Care Website'. I feel this space could have been better utilised. A logo or brief intro would have been more effective - the first thing that people read or see must capture their attention. Nonetheless, the site is fortunate in having a contemporary design, which uses the bright splash of blue to provide a focal point, emphasised by the Flash wipe effect.
Where you would expect the navigation links, instead, perhaps quite ingeniously, the practitioners contact details have been placed. Any ordinary user might still expect to click here and explore other pages, so this might cause some confusion.
One good thing about the site that to get it all onto one page means that it doesn't overdo the information. Instead it has been honed, and made to the point.
Spotted dividers work well in breaking up areas on the page. Notably, the text in the image proves a little too light for ease of reading.
A little more white space would help break the information up even more, particularly for longer paragraphs.
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In all, I've learnt quite a bit from this web page. Sensible grouping of content is important. Placing content in regular places also maintains a consistency that is shared across the web. Also, it is important to break up information, either through graphical dividers, or white space and paragraph breaks to make the information seem more manageable. Lastly, grab the user's attention in the top section of the page - this is the first thing they see and could be all they see if it doesn't prove inviting enough.
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