It's an encouraging move but ultimately I don't think it will be as effective as hoped. If you picture the typical mindset of a non-techy web surfer, they will know that the existing blue 'e' on their desktop means internet. It even says internet in its name. Furthermore, they will know the user interface and have their favourite sites stored.
Enter a window asking them what browser they want to use and most will cross it off. Hopefully the pop-up will continue to appear and make people choose. Alternatively, the user will see the familiar blue 'e' and they'll get IE8 which is a marked improvement over its predecessors. This is the least we can hope for.
Encouraging news goes to show that the quick adoption rate of Windows 7 which comes prepacked with IE8 has meant that IE6 is now the underdog Internet Explorer. Good riddance if you ask me.
Fingers crossed for this.
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