Friday 16 January 2009

Great visual advert - Nokia E71



I saw this advert, and on the first watch, perhaps even the first few seconds in, knew it to be brilliant.

The way the individual letters from the words all float back onto the page, the to-ing and fro-ing effect when it represents communicating, the electric city feel that is presented through the cool blues. In all, I was drew to this advert through the vibrancy, fluidity, and colourfulness of the motion graphics.

What was surprising is that it is promoting a new Nokia! Regardless of whether it is suitable, it caught my attention and it's message worked on me due to the great visuals.

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