After finding out that mobile eBay amassed $380M it was decided that their mobile site and app based platforms might uncover key techniques to aid mobile interface design, based on how they are really excelling in this mobile field.
Tasks:
1.Search for a product and view the listing – typing input
2.Look at the photographs – less text heavy, should be easier than reading
3.Add item to the ‘Watch’ list – for status updates, easier to follow
4.Look at the sellers feedback – star rating, again, less reliant on text
5.Remove a surplus product already being watched in the eBay account – smartphones becoming more task focused, organisation tools too
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It was predicted that the mobilized eBay app on the iPhone would gain the most approval through providing more relevant options and allowing these to be navigated far easier due to its touch screen friendly user interface.
mobile site, mobile app
MOBILE SITE TESTING:
People liked the mobile site for its repeated options making the chance of succeeding easier. However, the tiny, difficult to push buttons made for a more difficult experience.
MOBILE APP TESTING:
Users appreciated the better presentation of content and easier to use buttons that incurred images and text. The main gripe about the app was that important options were placed at the top and bottom of screen in unnoticeable colours. This meant more time searching the screen - a no, no.
Above all, I learnt that usability is king to users. This comes as no surprise really and is in fact, more of an issue when using your device on the move. Surprisingly however, half of those who took part still preferred the miniaturized HTML mobile site due to being more cohesive with the desktop counterpart.
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For my next test period, I hope to implement an effective, worthwhile mobile design scheme, to attempt to reverse the under-appreciative design feedback that was noted through this second artefact test period.
I will try and make people understand, appreciate the value of a designed site, over one that is hyper efficient but non-stylised.
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