After being told not to go directly to the council, but instead Deborah Tuck, yesterday we had our first brief meeting.
To begin fully with designs/direction a brief brief was provided and the main problem highlighted was trying to attract younger people to the mining site. Deb hinted at interactive pieces/games. However, the most fundamental point is that the Council are not aware that we are making this tender, so when it is presented, it will be as an unofficial suggestion. Whilst this frees us from strict guidelines and signing off procedures within the Council, permitting a chance for creativity, on the contrary, it can prove too open and therefore could develop into something that is totally away from what would be sought.
Straight away, this meant one thing. The concept of using a tradition/aged newspaper look would be out of the window in light of the suggestion of appealing to youngsters. They appreciate fresh looks, modern design. Nothing that appears too boring or dull.
Foruntately, as we each are producing two designs, I had completed the newspaper one, but then transitioned to making a nice, modern (large background!) looking one.
The typeface here is really effective. Named Carnvalee Freakshow it adopts a solid black look, using nice curvature to stop it from appearing too blocky. I like the flicks, for example on the bottom of the stem of the F, it gives it a more detailed look. The font works well in the grand scheme of things, being highly legible courtesy of it's strong black body.
Either way, I believe the second to the be the better of the designs, as it looks distinct, uses key colour elements and would be easier in terms of copyright etc, when considering photographic images and typefaces. See Kirsty's blog for her verdict of this design. (We are analysing, evaluating each other's designs to offer a more critical point of view.)
I purposefully included a footer with a lot of information, and will increase this when the pages become more apparent. This is a technique that is being promoted at Webdesignerwall. Rather than incorporating a full site map, an expanded footer with the links there is used widely now as on scrolling to the bottom of the page, the user will hopefully spot another page and be encouraged to view that, rather than exit.
Next up, idea generation is required for the interactive pieces.
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2 comments:
I do like the final design with the green colouring.
its petite and simple yet effective as you have only display the main information that only needs to be displayed.
i would say this is your strongest design out of the 3.
on your second design i do like how you have positioned the text in the main title with winding on top of engine. i like the style.
I like the concept behind the first and second ideas for keeping in context with the historical feel Bestwood itself. The old style background works well as does the newspaper layout with the us of three columns to display the text. The images work well even though they do not follow the conventional black and white style often used within newspapers, however I am not sure about having three images and would possibly go for one large image instead.
I prefer the second design out of the two as it mixes the old and new more successfully, and I really like the large footer style within it.
Overall the third design is bar far my favourite; I like the clean design and the fresh feel the green gives. The image positioning works better within this design, as does the continued use of the three-column style for the text.
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