The first site I've had a look at is the Sony one, in particular for Blu ray.
In all, it is a very stylish site using three distinct colours: deep blacks, illuminous blues and distinct white for the text. It is eyecatching, and I like how the components of the product -the blu ray lasers, also double here as a decoratice piece in the background, being aesthetically pleasing and interesting.
There is a simple navigation scheme, with three routes to head down. These are accessed using the large buttons at the top of the screen, pretty much like most website using a header navigation bar. The scrollers to read more text stand out from their design and too make it easy to understand.
However it does steer away from the typical website where we tend to use the back key, as it instead offers it's own RETURN key which takes you back to the previous menu options. From here, you can expected to use the three primary navigation buttons at the top.In addition there is a hidden menu banner (offering the last menu you encountered) that appears once you hover over it, on the right hand side of the page. - This could prove a little confusing, with things popping up randomly, maybe being perceived as lacking consistency. One direct and clear navigation system would be better.
The information that makes up the site is direct and to the point. There is no waffle. It tells you about the new technology; the whys and what fors. It tells you what machines you can buy to play the content, and then also the content that you can buy to play. Personally, I like this approach. You understand where you are in relationship to the whole site, not instead, being two paragraphs through a massive trawling long website, for example. However, I could criticise the site for not having any details on pricing and so on. However I do appreciate that this is more an informative/promotion/marketing piece teaching us about blu ray rather than being about buying it there and then.
The branding of blu ray is entertainment like.no.other. But it is clear that Sony are also trying to pitch blu ray as the futuristic technology we all should adopt. Hence, the website too appears futuristic. Furthermore, high definition is credited throughout the site for it's clarity and precision, and I think this reflects in the site too - it is high quality, whilst the information is clear and easy to understand the information - perhaps using a slight spin on the clarity idea then.
In terms of interaction, the majority of the site is a click and follow affair. You click on the tab you want, it loads up the screen and then you can scroll through the simple text presented. As mentioned earlier, there is interaction with the appearing menu too, which sweeps on and off, depending on the location of the mouse.
In all, I like this site, and I think the main thing that draws me is that it is eye catching and looks very attractive, very modern. The information does seem to come as a second, when compared with the visuals displayed. I sort of expected when visiting this site to get a web based version of blu ray, what with the layouts and effects used, similar perhaps to that when you play a blu ray film. I know I want a blu ray anyway!
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