prime creative - online web analysis

Another day, another snazzy Flash site found- Prime Creative

First things first, it is a feast for your eyes being rich in colour, generously sized and including motion effects.

This opening image reminds me of the Pushing Daisies ident. I like this look. I've found it used before, and think the lush, natural scenario of blue sky, green grass blades contrast very well against your geometric, box computer screen.

Also, this may be one of the first few sites I've come across that uses full-screen Flash. It really makes a difference. Everything is big, you can see it all, and it gives it a commanding presence on the screen rather than the usual sites which are flanked with borders.

On clicking the links on the right hand side, the page flows down (or up) very nicely. This popular technique provides a sophisticated, professional feel when clicking and going to the desired section.

A sense of distinction comes with the change in image from page to page. The main page has the landscape look, 'about' has the artistic strokes/swirls, next are celebratory, party-like lights for 'creative', followed up by hundreds of buttons for 'marketing'! Again, these all dominate the screen, being large and detailed. A critic might note that these make the text more difficult to read, which is true, but it is all still legible. Just requires focus!

Design rules for websites usually lean towards using static layouts with continuous colour schemes. This provides an anchor for the user to familiarise themselves with whilst navigating. Here though, I don't think that by avoiding the same colour (by this I mean background) rule makes Prime Creative a bad site. By far, it lends itself to the site and works in it's favour.

The only downside I can find to this site is that the 'careers' section oddly links to a bog standard (and in comparison to what you've just experienced) bland page that merely provides an email address. This could be very simply updated, as it isn't too dissimilar to the 'contact' page where they provide details, in addition to a contact form. It dents the continuity which otherwise runs well throughout the rest of the site.



It was only on visiting this site that I learnt of the dba. Along with BPif, these are quite good credentials to associate yourself with.

In all, I like what prime creative are doing. They seem a little different to the boxy, geometric flash sites elsewhere on the net. I think their name goes a long way in confirming this - creativity is their prime motive. I

After seeing this, I think I'd like to have a go at full-page Flash. It seems so more in your face (in a good way) and really shows off the advantages of Flash - rich media content, online.

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