Showing posts with label reading list. Show all posts
Showing posts with label reading list. Show all posts

Wednesday, 30 January 2008

How Designers Think, Lawson

This in depth book takes on and considers the design process, something it admits that upon its first edition, was a realitively new concept. Now however, in its fourth iteration, the addition of computers, industries and society as a whole mean design is a quantitive subject.


Stages of design are noted, one for example, being the creative process. Consisting of 5 steps, firstly we have first insight - the formualtion of the problem, followed by preparation - a conscientious and fully involved attempt at a soloution, incubation - no conscious effort, then illumination - a sudden idea, and lastly verification - which allows committed development work. Further design processes are featured in the latter stages of the book too, for example alternatives, and individuality/team work.



We learn the design process is often fuelled by problems, and thereafter solutions are reached. Yet sometimes problems emerge in regards to the very solution you propose. Lawson indicates that the best possible way to resolve this is to assume problems and solutions evolve together, and use this idea to journey through the design process. Obviously, the holy grail we all search for is a solution that unanimously tackles current issues along with any potential ones. If this were to occur your design could, in time gone by, be considered a 'classic'. However the likelihood of this actually occuring is not always the norm, more a minority in fact.


One important comment made is that design it what you wish something to be, what it could be, you are procasinating at your view of the future. Science converseley, is all about what is it, how and why. Lawson notes that time passes throughout any design process, and so solutions provided may end up being behind the initial brief, but as a safeproof may also need to consider and tackle future troubles as well.

Primarily the client and the user are the main focus, perhaps the user even more so. He claims that in the designer position it is sometimes hard to create the perfect response (this in itself is actually not possible, with there being no infinite end to the process, but instead an arrival at a decision that further effort and work would yield minimal progress) due to lack of information, or not having direct contact with the user. Clients may be able to refer what their user groups need sorting, yet it is the user who has to utilise such new designs, and so may have more knowledgable incite than originally anticipated.


Further afield there are also legislative constraints, then symbolic, internal and external, along with practical considerations, with varying degrees of flexibility, upto and including rigidity depending upon which end of the scale you are at.


Lastly, in regards to evaluation, with this being design, and not science, it is more difficult to fulfil a successfulness criteria. Therefore, it becomes a subjective decision, weighing in the advantages and disadvantages to pervey the value of the final outcome. What somebody likes will not necessarily be the same taste for another, and so really the most evolved answer comprises of your own contentment, critical reviews, and then the market response, to truly judge your success.

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Sunday, 27 January 2008

The Art of Identity


The Art of Identity, by Mark Rowden includes a number of useful points in regards to helping construct an identity.

Rowden deems identity to be how companies/clients wish to be seen, or want to be. An identity sporns from your core beliefs, as well as depicting who you are and where you're going, by means of deliberate messages. It can be in a tangible or intangible form too. Tangible, for example, being the quality goods you make, whilst intangible could be the polite and friendly business manner you adopt or your good will.

He notes that being seen to be different seperates your personal identity from that of others, difference attracts people, motivates them to pay attention - 'we are drawn to difference, it attracts out attention'. Consequently, Rowden says you need to have real confidence in your beliefs, so to defend your values when questioned. These values, as a result, need to be prioritisied for communication, so to ensure maximum effectiveness of your identity.

Another point the author makes is that assuming a logo to be identity is a shallow assumption. This visual side, although creating the main impression, is in fact only part of the overall image. Written and spoken categories also form the parts of identity.

It'll be proficient to reference and use such ideas when constructing my identity. In the least, when evaluating I could try to measure how close my work mirrors such pointers, thereby helping to indicate the effectiveness of what I've made.
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